Now is the Time to Get Compliant.
California passed what many describe as the most sweeping and comprehensive consumer privacy law in the county. The law is called the California Consumer Privacy Act (the "CCPA" for short), and it becomes effective January 1, 2020.
For many businesses, getting compliant with this law is time-consuming and labor-intensive, and for that reason businesses need to start on their compliance efforts now in order to make certain they are compliant by the deadline.
The first thing businesses must ask is whether the law even applies to them. The law states that it applies to businesses:
- That have annual gross revenues over $25 million; or
- That annually buy or receive the personal information of 50,000 or more California residents; or
- That derive 50% or more of their annual revenue from selling consumers’ personal information, which includes renting, transferring, making available, or disclosing consumers’ personal information.