Brand-sponsored content is more commonly seen than ever on social media platforms in the form of paid reviews, endorsements and posts. Though it’s required by the Federal Trade Commission (FTC) that such content is clearly marked as advertising, not all businesses comply with these guidelines.

As the FTC continues to take a closer look at promotional content, it’s more necessary than ever for business owners to learn how to apply FTC rules to social media. In their complimentary webinar, Karl Kronenberger and Liana Chen discussed:

• What qualifies content as an endorsement.
• The guidelines for releasing an endorsement on multiple social media platforms, including Youtube, Instagram, Snapchat, and more.
• How to implement a compliance program.

Watch the full webinar below.

This entry was posted on Friday, March 17, 2017 and is filed under Resources & Self-Education, Internet Law News.