FTC / Advertising Law Compliance
Webinar: Calling All Amazon Sellers – Learn How to Protect Yourself and Your Business| Tuesday, February 02, 2016
Illegal conduct on Amazon is varied and pervasive, taking the form of ASIN hijacking, copyright and trademark infringement, fake reviews and false claims, and more. Though thousands of companies sell through Amazon, and use its Fulfillment by Amazon (FBA) program, Amazon is not always helpful in resolving disputes.
Join Karl Kronenberger and Ginny Sanderson for a complimentary webinar on Wednesday, February 10 discussing the proactive approach Amazon sellers can take to protect themselves against unfair actions of competitors, arbitrary decisions made by Amazon, and FTC enforcement.
They will discuss:
- The legal issues unique to sellers in the Amazon marketplace.
- Best practices in brand development, including obtaining trademark and copyright registrations, and following FTC guidelines for product reviews and product photos.
- How to identify counterfeit products, ASIN hijacking, fake reviews and false claims.
- Steps sellers can take to address these issues, such as creating a campaign of cease and desist demands, and performing anti-counterfeiting investigations.
Date: Wednesday, February 10, 2016
Time: 10 am PT/1 pm ET
Registration: Closed. (Watch Webinar Replay)